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SVEEP has grown into a strategic, scientific, systematic and synergistic initiative through a dedicated leadership and teamwork. It works on a three-pronged strategy of
INFORMATION - Voter Edutainment Material, Messages through Electronic & Print Media Music & Art Contests, Quizzes, Inter-personal communication through State Government functionaries, Booth Level Officers & Campus Ambassadors
MOTIVATION - Physical Events &National & Regional Icons, Mass Mobilisation Activities, ECI Merchandise Sports Events & Pledge Letters
FACILITATION - Model Polling Stations, Voter Facilitation Centres, Voters’ Helplines, SMS Alerts, Online Registration & Linking with AADHAAR, National Name Search Facility, Voter-friendly and Interactive Websites, Special Camps & Campaigns for Registration
After assessing the electoral participation trends during previous electoral cycles in a specific region through situation and gap analysis, SVEEP plans are chalked out and implemented through the Chief Electoral Officers in the States and Union Territories and the District Election Officers in the Districts. Targeted interventions are implemented thereafter, and initiatives strengthened with partnerships and collaborations.


SVEEP is designed to address gaps in two phases:
   •   the pre-poll phase (registration of voters) and
   •   the poll phase (turnout of voters to cast their vote)
This is achieved through:
  •   Situation Analysis
  •   Planning & Strategy
  •   Partnerships & Collaborations
  •   Implementation - Information-Motivation-Facilitation (IMF)
  •   Monitoring & Evaluation

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